homie real estate.
When I joined Homie, the brand was already a local legend—thanks to its sharp-witted billboards and bold attitude. But as Homie set its sights on expanding into new markets, it was clear the brand needed more than a sense of humor to grow. As Senior Brand Designer, I led the charge under our Creative Director, pulling inspiration from our team’s best ideas and distilling them into a fully expanded, functional brand system.
The challenge? Balancing our much-loved, irreverent voice with the serious work of helping people buy and sell homes—and doing it with a color palette that could actually hold its own across new advertising platforms. After a detour with a Los Angeles agency, we realized the only way forward was in-house.
I spearheaded the brand refresh: expanding the color palette, refining our typography (hello, beautiful swashes), designing a comprehensive brand guide, and reworking our collateral to match.
The result was a visual identity that kept Homie's spirit intact while giving us the range to grow. The new brand helped power a $12M Series C raise and earned us a Silicon Slopes Hall of Fame branding nomination.
Also: swag demand went through the roof—always the ultimate metric of success.
modal.
Modal is an innovative ADU company specializing in the design, construction, and installation of luxury tiny homes. With a focus on quality craftsmanship and modern aesthetics, Modal transforms compact spaces into stylish, functional living environments. Whether you're looking for a serene getaway or a versatile living solution, Modal brings your vision to life with elegance and sustainability. Experience the future of living with Modal's expertly crafted tiny homes.
stage marketing.
Stage Marketing is a full-service agency specializing in content-driven growth strategies for businesses in healthcare, SaaS, and beyond. As part of their rebrand, I helped evolve their visual identity and messaging to better reflect their expertise, creativity, and measurable impact. The refreshed brand balances professionalism with personality—positioning Stage as a trusted partner for companies ready to scale.
about.
I’m Josh Hardy, a creative director with 15 years of brand-building experience and a bias for clean design, strong ideas, and well-timed snacks. I’ve led teams, rebranded companies (hi, Homie), and helped raise millions—all while wrangling three 80-pound dogs and a century-old bungalow. I grew up believing in leaving places better than I found them, and that instinct shapes everything I do—from the brands I build to the people I work with.
